Nice to Meet You
I am always amused when presidential campaigns announce their intention to reintroduce their candidate to the American public. In today’s New York Times, John Harwood reports that the McCain campaign plans to launch just such a tour on March 31st, even though one could argue that other than President Bush, John McCain has been the most visible Republican politician in the country over the past 10 years.
Still, I am not surprised to read that the McCain campaign has a biographical tour in the works. I have written on several occasions about how voters are much more likely to focus on personal characteristics, rather than issue positions, when making their vote choice. So, while McCain is scheduled to talk a bit about the economy on this trip, you can bet that the tour will place a heavy emphasis on McCain's familiar backstory, focusing on those aspects which the campaign believes will highlight his character and capacity for leadership.

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