Title Defense
08-06-2009
Perfect. That was my initial reaction to reading that the title of Mitt Romney’s forthcoming book will be No Apology: the Case for American Greatness. The title is in part a reference to the popular conservative meme that the Obama Administration's foreign policy consists largely of the president and various officials jetting around the world to apologize for the Bush Administration’s cowboy diplomacy. If you had any doubt that Romney is planning to run for president in 2012, or that he will double down on his effort to win greater support from his party’s conservative base this time around, then this book title should put those doubts to rest once and for all.
 
There is one aspect of this title that I find especially intriguing. While I have no specific advance knowledge of the book’s actual content, the title at least suggests that it may focus mainly on foreign policy and economic concerns, of course with healthy doses of patriotism and American exceptionalism mixed in. I have written before about Romney’s rocky attempt to burnish his credentials as a social conservative in the last election cycle, an effort for which he received a tremendous amount of derision from the other Republican primary candidates.
 
So, rather than use the book to take another crack at currying favor with religious conservatives on issues like gay rights and abortion, Romney may very well be planning to stick more to foreign and economic policy, issues where conservatives seem to view him as speaking with greater authority. That won’t necessarily solve his authenticity problem with this group, but it may provide him with a stronger platform for launching his campaign.


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